Business and Management Resources

marketing graphic

A Marketing Job Description: What Exactly Do Marketers Do?

T. Leigh Buehler
If you are interested in a career path that shifts with new technology and is filled with excitement and a lot of data, then marketing might be the right industry for you.
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close up of pen on purchase agreement contract

What to Consider When Buying a Business: The Key Factors

Dr. Amanda Crowe
The purchase of a small business may be the most important financial decision you make in your lifetime, so it is important to know what to consider before you make this huge decision.
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project management

How Is AI Impacting Project Management? Humans Still Needed

Dr. Wanda Curlee
As a project manager, you might be curious about the impact of artificial intelligence (AI) on your role. This question is on the minds of many people in various industries.
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social media

Social Media Impact: How Social Media Sites Affect Society

Linda C. Ashar, J.D.
This article reviews the history of social media and its effect on society.
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AI in customer service

AI in Customer Service: Revolutionizing Digital Retail

T. Leigh Buehler
As ecommerce continues to grow, retailers need to continually innovate and adapt their customer service strategies to meet the demands of today’s consumers.
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cybersecurity business strategy

Should Cybersecurity Be Part of a Business Strategy for You?

Business strategy must include cybersecurity as part of an organization’s business plan today.
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sustainable ecommerce

Sustainable Ecommerce: Strategies for Eco-Friendly Retail

T. Leigh Buehler
As consumers become increasingly conscious of their ecological footprint and creating a positive impact for future generations, the demand for sustainable ecommerce practices continues to grow.
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associate vs. bachelors in business

The Associate Degree vs. Bachelor's Degree in Business

The practicality of earning a degree in the business field cannot be overstated. But if you’re contemplating an associate or a bachelor’s degree in business, it is crucial to understand how these degrees differ from one another.
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what skills does a business major give you

What Skills Does a Business Major Give You? How They Work

A business major enables adult learners to develop a useful set of skills that can be used virtually anywhere in the business world.
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what classes do you take for an MBA program

What Classes Do You Take for MBA Programs? Topics to Learn

Pursuing a master's in business administration (MBA) is a significant professional milestone for many individuals aiming to pursue leadership positions or realize their entrepreneurial goals.
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is an online MBA worth it?

Is an Online MBA Worth It? Knowing If It’s Right for You

If you're weighing the value of investing in obtaining an MBA, understanding its potential impact on your career trajectory, personal growth, and professional opportunities becomes crucial in making an informed decision.
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artificial intelligence in retail

Artificial Intelligence in Retail and Improving Efficiency

T. Leigh Buehler
AI has become a powerful tool for retailers looking to stay competitive in the dynamic retail landscape.
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